Open for freelance opportunities

Hi, I'm Jaimie.

Passionate about creating engaging user experiences, I thrive on turning great ideas into beautifully designed and user-friendly solutions - for digital, brand, and print. I also appreciate the Oxford comma.

With two decades of real-world experience in communication design, UX research, UI design, brand management, creative consultancy and team leadership, my career has been dedicated to crafting intuitive designs that not only look visually appealing but also resonate with users on a meaningful level.

I LOVE what I do. I have forged an awesome career in the creative industry and picked up more than a dozen awards along the way.

Women image hero
Women image hero

Skills

Product design

Transforming ideas into intuitive and engaging digital experiences. From concept to prototype, I craft designs that not only look great but also provide seamless user experiences.

Logos & branding

Creating strong, memorable brands through strategic design. I develop cohesive visual identities that communicate your brand's story and resonate with your target audience.

Graphic design

Bringing concepts to life with creative and impactful visuals. I specialise in designing eye-catching graphics that capture attention and convey messages with clarity and style.

Research & testing

Informed design through comprehensive research and testing. I gather insights to understand user needs and validate design decisions, ensuring the final product meets user expectations.

Team leadership

Guiding creative teams to deliver excellence and innovative solutions. I foster collaboration, inspire creativity, and drive projects to success through clear communication, empathy, and a shared vision.

Creative direction

Shaping compelling narratives through bold and innovative ideas. I am skilled in leading creative vision, crafting brand stories, and overseeing the execution of projects that leave a lasting impact on audiences.

Experience

Experience

Experience

Design & UX/UI Lead,
(Employer disclosed upon request)

2020 - now

Leading the design team to align visual identity and user experience with business goals across multiple software products. Delivering user-centred solutions through research, prototyping, and stakeholder collaboration.

Design & UX/UI Lead,
(Employer disclosed upon request)

2020 - now

Leading the design team to align visual identity and user experience with business goals across multiple software products. Delivering user-centred solutions through research, prototyping, and stakeholder collaboration.

Design & UX/UI Lead,
(Employer disclosed upon request)

2020 - now

Leading the design team to align visual identity and user experience with business goals across multiple software products. Delivering user-centred solutions through research, prototyping, and stakeholder collaboration.

Creative Director, Otto's Group

2018 - 2020

Directed branding, marketing, and graphic design in the hospitality and retail space. Managed web, e-commerce, and social media platforms, ensuring cohesive brand communication.

Creative Director, Otto's Group

2018 - 2020

Directed branding, marketing, and graphic design in the hospitality and retail space. Managed web, e-commerce, and social media platforms, ensuring cohesive brand communication.

Creative Director, Otto's Group

2018 - 2020

Directed branding, marketing, and graphic design in the hospitality and retail space. Managed web, e-commerce, and social media platforms, ensuring cohesive brand communication.

Senior Designer, 360 Creative

2017 - 2018

Led the creative department in a full-service agency, delivering graphic and web design for diverse clients. Mentored junior designers and maintained design standards across platforms.

Senior Designer, 360 Creative

2017 - 2018

Led the creative department in a full-service agency, delivering graphic and web design for diverse clients. Mentored junior designers and maintained design standards across platforms.

Senior Designer, 360 Creative

2017 - 2018

Led the creative department in a full-service agency, delivering graphic and web design for diverse clients. Mentored junior designers and maintained design standards across platforms.

Creative Director, YEN

2011 - 2017

Founded and led a boutique design studio and food magazine, managing client relations, creative processes, and team operations. Oversaw design standards and publication content.

Creative Director, YEN

2011 - 2017

Founded and led a boutique design studio and food magazine, managing client relations, creative processes, and team operations. Oversaw design standards and publication content.

Creative Director, YEN

2011 - 2017

Founded and led a boutique design studio and food magazine, managing client relations, creative processes, and team operations. Oversaw design standards and publication content.