Scope

Otto’s Market, a family-owned fresh food market in North Queensland, sought to expand its product range by introducing cold-pressed juices under the brand “Otto’s Press Club.” As the in-house Creative Director, I was tasked with developing this new product line to boost revenue across the market’s various outlets, including Otto’s Artisan Bakehaus, Continental Deli, and Fish Market.

Process

I led the entire brand development and product launch for Otto’s Press Club, including:

• Conducting persona development, customer, and competitor research.

• Designing the logo, brand kit, packaging, and marketing collateral.

• Managing photography, recipe development, and product testing.

• Overseeing project management and providing ongoing support to ensure a successful launch.

Solution

The result was a vibrant and engaging brand with a focus on sustainability, freshness, and quality. Otto’s Press Club quickly became a hit, with its playful and creative branding resonating with customers. The product remains one of Otto’s Market’s best sellers, contributing significantly to the market’s overall success.