Scope

Abano Healthcare Group, representing Maven Dental and 1300SMILES in Australia, aimed to attract dental professionals from the UK to relocate and join their extensive network of over 200 practices. For the 2023 Scottish Dental Show in Glasgow, they required an engaging 8-page double gatefold A4 brochure that would stand out among 130 exhibitors and convey the appeal of living and working in Australia.

Process

To capture attention and create a compelling narrative, I designed the brochure using vivid imagery of Australian flora, fauna, and landscapes. The content was crafted to highlight the unique lifestyle benefits and professional opportunities available with Abano Healthcare. I worked closely with the marketing team to ensure the visuals aligned with Abano's brand identity while creating an emotional connection with the target audience.

Solution

The result was a visually striking and memorable brochure that stood out at the event, effectively communicating the allure of relocating to Australia. The vibrant design elements not only attracted dental professionals to the Abano Healthcare stand but also strengthened the brand's positioning as a desirable employer for UK professionals seeking new opportunities abroad.