Scope

glassform, a leader in advanced glass solutions across various sectors, sought to modernise their visual identity to better reflect their innovative approach and industry leadership. They engaged our team to design a refreshed logo and develop comprehensive branding collateral, all aligned with their new vision for the future..

Process

As the Design Lead on the project, I began with an in-depth consultation with glassform’s founder and management team to understand their core values, target audience, and business goals. This collaboration informed the design direction, ensuring that the new visual identity would resonate with both current and prospective clients.

Based on the insights from the workshop/s, the logo design process involved creating a custom vector typeface that was inspired by a combination of existing fonts, resulting in a visually striking wordmark logo - completely unique to glassform. I then seamlessly integrated this logo into the design of the brand guidelines, stationery and letterheads to ensure a cohesive brand presence across all touchpoints moving forward.

Solution

The outcome is a fresh, modern brand image that effectively represents glassform's expertise and commitment to excellence. The updated logo and branding materials provide a unified and professional appearance, empowering glassform to attract new clients and reinforce their position as a premier, luxury provider of advanced glass solutions.

With eight unique trademarks designed and a total of 234 logo files delivered for various use cases across both print and digital platforms, the new branding has successfully revitalised glassform’s visual identity and supported their growth in the industry.