Scope

Abano Healthcare Group, which operates Maven Dental and 1300SMILES in Australia, and Lumino The Dentists in New Zealand, manages a network of 200+ dental practices. Their mission is to support clinicians in delivering exceptional dental care. The marketing efforts span various channels and target diverse personas, including children, families, professionals, and the elderly.

Process

My work with Abano Healthcare involved creating vibrant and engaging visual elements across multiple channels, including print, signage, email, digital screens, vouchers, style guides and posters - primarily for Maven Dental and 1300SMILES. I worked closely with the marketing team to ensure that all designs aligned with individual brand guidelines, balancing aesthetics and functionality to resonate with the necessary target audience.

Solution

Through close collaboration and adherence to brand guidelines, I delivered captivating visuals that enhanced Abano Healthcare's brand presence across various media. The cohesive and vibrant designs met client objectives, creating a seamless and engaging experience for diverse audiences.